Spectrum Design Group

Privacy Policy

Effective Date: December 4, 2020
Last Updated: April 29, 2025

Protecting your privacy is a priority for Spectrum Design Group LLC. This Privacy Policy describes how we collect, use, and share information when you visit our website at www.spectrumdg.com or otherwise engage with us online. By using this website, you consent to the data practices described below.


1. Information We Collect

We may collect personally identifiable information that you voluntarily provide, including:

  • First and Last Name

  • Email Address

  • Phone Number

You may provide this information when you:
(a) submit a Project Inquiry Form or request a Discovery Call;
(b) sign up for our newsletter;
(c) send us an email;
(d) register for an account (if applicable); or
(e) participate in a promotion or survey.

We may also collect additional personal or non-personal data in the future to improve your experience.


2. Automatically Collected Information

When you interact with our website, we may automatically gather information including:

  • IP address

  • Browser type

  • Device type

  • Referring website address

  • Access times and duration

  • Pages viewed

This helps us analyze trends, improve performance, and tailor content to your interests.


3. Use of Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies help us:

  • Recognize returning visitors

  • Understand user behavior on our site

  • Store preferences and personalize content

  • Measure the effectiveness of marketing campaigns

We may also use third-party tools like Google Analytics, Facebook Pixel, and others to understand visitor behavior and optimize performance. These tools may set their own cookies and collect data in accordance with their privacy policies.

You can control cookies through your browser settings. Please note that disabling cookies may limit some functionality on our website.


4. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide services

  • Send newsletters, updates, and marketing communications (with your consent)

  • Improve website performance and user experience

  • Analyze aggregate site traffic and engagement

  • Comply with legal obligations

You may opt out of marketing emails by clicking “UNSUBSCRIBE” at the bottom of any message we send.


5. Sharing of Information

We do not sell, rent, or lease your personal information to third parties.

We may share your data with trusted service providers who assist with:

  • Website hosting and analytics

  • Email and communication tools

  • Customer support services

  • Marketing platforms

These providers are contractually obligated to protect your data and use it only for authorized purposes.

We may also disclose your information if required by law or to protect our legal rights or user safety.


6. Your Privacy Rights

Depending on your location, you may have the following rights:

If you’re a California resident (CPRA):

You have the right to:

  • Know what personal data we collect and why

  • Access your personal information

  • Request deletion of your data

  • Correct inaccurate information

  • Opt out of the sale or sharing of personal information (we do not currently sell personal data)

  • Limit use of sensitive personal information (not collected by us)

You can make a request by emailing us at hello@spectrumdg.com. We may ask you to verify your identity before processing your request.

If you’re in the EU/UK (GDPR):

You may have additional rights, including:

  • The right to withdraw consent

  • The right to data portability

  • The right to restrict processing

  • The right to file a complaint with a data protection authority

We process personal data based on your consent, a contractual obligation, or our legitimate interest to operate and improve our business.


7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.


8. Do Not Track (DNT)

Our website does not currently respond to “Do Not Track” browser signals.


9. Children Under 13

We do not knowingly collect personal data from children under 13. If you are under 13, please obtain permission from a parent or guardian before using this site.


10. Your Choices

You can:

  • Update your contact preferences

  • Unsubscribe from emails

  • Manage cookies through your browser

  • Request deletion of your data

To exercise any of these options, email us at hello@spectrumdg.com.


11. Changes to This Policy

We may occasionally update this Privacy Policy. When we do, we’ll revise the “Last Updated” date.


12. Contact Us

Spectrum Design Group LLC
601 W University Ave
Champaign, Illinois 61820
📧 hello@spectrumdg.com
📞 217.359.1771

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